Stand out from your competition with consistency

There are many reasons why home service contractors should use social media to grow their business.

The most obvious benefit is that social media allows businesses to reach their target audience in a very natural way, if used properly.

Additionally, social media platforms provide businesses with valuable insights into their customers' behavior and preferences.

This information can be used to improve marketing campaigns and product offerings.

Social media also provides a platform for contractors to interact directly with customers, which can lead to increased loyalty and customer satisfaction.

Finally, social media can help contracting businesses build relationships with vendors, local businesses & organizations.

This can lead to valuable opportunities for collaborations and partnerships.

Despite the many benefits of social media, there are also some challenges that contractors should be aware of.

First, social media can be time consuming, so it's important to set aside time each day or week to actively participate in discussions and post updates.

Second, it's important to remember that not everyone who follows your business on social media will be a customer.

You may also receive criticism from people who disagree with your views or offerings.

Finally, it's important to make sure that your company's social media policies are clear and concise, and that employees are familiar with them.

Show your personal side, be active & be consistent

There are a variety of ways that a contractor can use social media to promote their home service company.

The most important thing is to be active on social media, and to post interesting, engaging content that will attract attention.

You can also use social media to drive traffic to your website, or to encourage customers to interact with you directly.

Additionally, you can use social media to build relationships with other businesses and groups.

Do this by showing the personal side of your organization and by performing outreach to them on social media, publicly and privately.

Engagement drives all of the social media algorithms, so take part in it

One of the most important things for contractors to remember is that social media provides a public forum for customers to interact with businesses.

This means that contractors should be prepared to respond to all comments and messages, both positive and negative.

By responding to comments and messages, contractors can show that they care about their customers and are interested in hearing their feedback.

Additionally, responding to comments and messages can help build relationships with customers, which can lead to increased loyalty and referrals.

Not responding can lead to negative publicity, and can make it look like you're not interested in engaging with your customers.

There's another benefit - increased engagement helps to show social media algorithms that your posts are relevant, active and worth sharing.

Ask questions and invite people to give their input, you'll get tons of comments

There are a number of ways that contractor businesses can encourage their audience to engage with them on social media.

The most important thing is to be regularly active which will in itself attract attention.

Some of our favorite strategies to encourage people to engage on our posts include asking questions and running contests & giveaways.

Questions that are most likely to get engagement are those which are open-ended and encourage people to share their opinion.

For example, "What's your favorite home improvement project?" or "How do you feel about open concept kitchens?" are both great questions that are likely to encourage engagement.

Contests and giveaways are also great ways to increase engagement and get people talking about your brand.

You can run a contest or giveaway on social media, and then encourage people to share it with their friends & followers for their chance to win.

It doesn't have to be a big prize, but people like to know that there's a chance to get something fun and free.

It's also a great opportunity for a strategic partnership - you can do a giveaway for a partner's product, and they can do the same for you.

If your audiences are similar, there's a chance that you will both gain new followers and new potential customers.

Use social proof to disarm objections & build trust with prospects

When it comes to promoting your contractor business on social media, sharing reviews and testimonials from happy customers is one of the most effective tactics.

Not only does it show potential customers that you're an experienced, reliable business, but it also helps to build trust.

People are far more likely to believe what they read on social media than they are to believe what they see in an advertisement.

This is because social media provides a more personal platform for customers to share their experiences.

Additionally, people tend to trust recommendations from friends & family more than they do advertising.

When you share reviews on social media, make sure to include a link to your website so that potential customers can easily get in touch with you.

When you highlight customer satisfaction on social media, you're showing potential customers that you're a company that cares about its clients.

This is an important factor when it comes to choosing a contractor, as people want to know that they'll be taken care of.

Taking time to schedule content takes the guess work out of posting

Scheduling social media content can save a lot of time, and it's important to be consistent on social media regardless of how frequently you post.

When you schedule your social media content, you don't have to worry about forgetting to post or about posting at the wrong time.

This means that you can spend more time focusing on creating quality content, and less time worrying about the logistics.

There are a number of ways to schedule social media content, but our favorite is using a tool like Hootsuite or Buffer.

These tools allow you to connect all of your social media accounts in one place, and then schedule your posts ahead of time.

You can also use these tools to help you find content to share, and to track your performance over time.

Highlight your favorite products & vendors, and even vent about your pet peeves

When it comes to promoting your contractor business on social media, one effective tactic is to put your vendors and suppliers in the spotlight.

This helps to build relationships with key industry players and show potential customers that you're a reliable business.

You can share what you love about products.

Share what the experience is like when you order them.

Give insight on how you install them.

Show your audience how your customers react to seeing them as part of their finished product.

Additionally, by tagging vendors & suppliers in your posts, you're more likely to get their attention and potentially be featured on their own social media accounts.

This can help to increase your reach and get your brand in front of new potential customers.

When you talk about your vendors and products on social media, you're helping to build a brand image of being an expert in your industry.

This is because potential customers will see that you have a deep understanding of the products and services that you offer. 

Additionally, it shows that you're a reliable business with a strong knowledge base.

Bring your audience into the fold by helping them understand the techincal aspects

When you talk about your contractor business on social media, it's important to explain things in a way that makes it easy for people to understand.

This is because some people might not know a lot about the technical side of your business.

When you explain things in simple terms, it helps to bridge the gap between customers who don't know much and those who are experts.

Additionally, by using layman's terms, you're more likely to get your point across to a wider audience.

This is because people are more likely to engage with content that they can understand.

Additionally, it shows that you're an expert in your field and that you're willing to take the time to explain things.

Consider using some of these tactics to explain complex things in a simple way:

• Use metaphors and analogies to explain complicated processes.
• Use real-life examples to illustrate your points.
• Use visuals aids like photos and video to break down complicated processes into simple steps.
• Ask engaging questions in your explanation posts to get a chance to help them to understand further.

Share a unique perspective on your work that people rarely see

When you show what happens behind the scenes of your contractor business on social media, you're giving potential customers a unique insight into your company.

This can help to build trust and credibility, as well as show that you're a transparent business.

Additionally, it can also help to increase brand awareness and reach, as people are more likely to engage with and share content that's unique and interesting.

Some ideas for behind-the-scenes content include:

• Showing the process of bidding on a project
• Showing the planning and designing process for a project
• Showing the more obscure tasks in the construction process
• Show your team putting the finishing touches of a project
• Showing what happens after a project is completed

Go beyond posting stale work-related content and showcase your passion

When you show the personal, human side of your contractor business on social media, you're creating a connection with potential customers.

This is because people like to connect with other humans, not just businesses.

By showing that you're a real person with real feelings, you're helping people to connect with your company on a deeper level.

This is another great tactic for building trust and social proof that you're an honest person who's open and transparent.

Some ideas for personal posts include:



• Sharing your story of how you got into the contracting business
• Talking about your passion for your work
• Sharing pictures and stories of your family
• Talking about your hobbies and interests
• Asking personal questions to your followers

There are things you do differently than anyone else - show your audience

When you showcase your unique talents as a contractor on social media, you're helping potential customers to see what makes you different from the competition.

This is an important factor when it comes to making a purchase decision, as people like to know that they're connecting with the company that suits them best.

Additionally, by showcasing your unique talents, you're establishing yourself as an expert in your field.

Some ideas for showcasing your talents include:

• Creating how-to videos that show off your expertise
• Sharing before and after photos of your work
• Writing blog posts that highlight your unique perspective
• Creating infographics that showcase your knowledge
• Giving interviews that talk about your work process

Break down the wall between your prospects and your team

Social media provides a great way for contractors to connect with potential customers and build relationships.

This helps to create trust and credibility, which can lead to more business in the future.

Additionally, social media can help to increase brand awareness and reach.

It can also help you to showcase your work and highlight your unique talents, which can in turn lead to more business.

Another benefit is that it helps you to reach a wider audience and increase brand awareness.

One of the most powerful benefits of social media is that it gets your best ideal clients EXCITED about the prospect of working with you.

Your sales presentations and on-site estimates will transform.

They'll no longer be about dispelling their fears.

Now it's a process of on-boarding customers who are already fired up about working with you.

Show up on a regular basis, even if it can't be every day

When it comes to social media, consistency is key.

If you're not consistent with your posts, you'll lose followers and engagement.

Additionally, if you're not consistent with your branding, people will be confused about who you are and what you do.

Being consistent with your posts means that potential customers will know what to expect from you.

They'll be able to easily find your posts and engage with your content.

Additionally, being consistent with your branding will help you to build trust and credibility with potential customers.

Some tips for being consistent on social media include:

• Posting regularly
• Using the same profile picture and cover photo across all platforms
• Utilizing the same branding (colors, fonts, etc.)
• Posting content that is relevant to your brand
• Responding to comments and messages in a timely manner

It costs very little to do and brings great clients & referrals

It costs nothing to create social media accounts and start posting content.

The only thing you need is time and effort to be successful.

The rewards of using social media for your contracting business are great.

You can reach a wide audience, build trust and credibility, and showcase your work.

These things can lead to more business in the future.

So many contractors tell us about how their business transformed when they got serious about social media.

It has the power to convert prospects in a way unlike any other, because it allows you to build relationships with people before they even become customers.

Are you ready to take your contracting business to the next level with social media?

It can be one of the best decisions you ever make for your business.

It really shows that you're invested in being at the front of the pack among contractors.

A short list of the best platforms for your contractor business

There are many social media platforms that contractors can use to generate leads.

The most effective platforms vary depending on your location, target market, and business model.

However, some of the most popular social media platforms for contractors include Facebook, Twitter, LinkedIn, and Instagram.

TikTok and YouTube are quickly growing to be just as powerful.

They're great at generating new business for contractors and improving their brand image.

Still one of the most powerful platforms online

Facebook has many different facets within it

Our clients use a couple of their tools most successfully - building out their facebook business pages and using facebook groups.

Contractors can use their business page on Facebook to share what they're working on in a longer format than other social media platforms.

This can be a great way to show potential customers what you're capable of, and to give them a more in-depth look at your work.

Additionally, it can help to establish you as an authority in your field.

When creating a Facebook business page, be sure to include high-quality photos and videos of your work.

This will help to engage potential customers and inspire them to work with you.

Additionally, make sure to post regularly and respond to comments and messages in a timely manner.

It will keep your followers engaged and interested in what you have to say.

Contractors can also use private groups on Facebook to answer questions and build a sense of their presence in their local community.

Answer  questions and provide valuable information to your audience.

It gives you another way to show potential customers that you're knowledgeable, trustworthy, and an authority in your field.

Another powerful use for local facebook groups is to showcase that you're a local leader and influencer.

If you're having a real impact on your local community, make sure to stay active online.

Your audience will see that you're highly active in your local community.

These things make them more likely to reach out to you when they need contracting services.

Ignored by many contractors, Twitter is a great place to stand out

Twitter is a powerful platform for contractors looking to build their brand and connect with potential customers.

By searching for relevant hashtags, contractors can find people who are talking about topics related to their business.

This gives contractors the opportunity to engage with potential customers, build relationships, and generate leads.

When engaging with potential customers on Twitter, it's important to be helpful, and professional.

This will help to build trust and credibility, and show potential customers that you're knowledgeable and trustworthy.

Don't let this get in the way of being yourself, though!

Being stuffy on social media is boring, and people won't want to engage with you if you're not interesting.

You can target high income professionals and grow your team with LinkedIn

When it comes to social media for contractors, LinkedIn is a powerful platform.

It can be used for recruiting and hiring talent, building B2B relationships, and connecting with professionals in your niche.

LinkedIn is a great platform for contractors to use when recruiting and hiring talent.

You can post job descriptions, search for qualified candidates, and reach out to potential hires directly.

Additionally, LinkedIn allows you to see if you have any connections in common with potential candidates, which can help to build trust and credibility.

LinkedIn is also a great platform for contractors to use for building B2B relationships.

You can connect with other businesses in your industry, share content, and collaborate on projects.

Additionally, LinkedIn provides a great way to stay up-to-date on industry news and trends.

Lastly, LinkedIn is a valuable tool for contractors who want to connect with professionals in their niche.

By joining relevant groups and participating in discussions, you can build relationships with other professionals in your field.

You can also use LinkedIn to find mentors, clients, and business partners.

Works as a great visual showcase for your work & team

When it comes to social media for contractors, Instagram is a powerful platform.

It can be used to connect with potential customers, and build your brand.

Instagram is a great platform for contractors to showcase their work.

By posting high-quality photos and videos of your projects, you can engage potential customers and inspire them to work with you.



Additionally, make sure to use relevant hashtags so that people can find your content easily.

Don't forget to turn location settings on, as Instagram will show your posts to some people in your area who don't follow you.

Instagram Shorts are all the rage right now - so make sure to include them in your content.

Post videos of your work, even if you shoot them with your cell phone

YouTube is unique as a social platform because it allows users to upload and share videos of their work.

This gives contractors a great way to showcase their work, connect with potential customers, and build their brand.

As a contractor, using video to showcase your work can be a powerful way to connect with potential customers and build your brand.

By uploading videos of your projects, you can give potential customers a closer look at what you do and inspire them to work with you.

Additionally, make sure to use relevant hashtags so that people can find your content easily.

When it comes to creating videos, it's important to keep in mind the basics of good video production.

Make sure that your videos are well-lit and shot in a high-quality format.

Be sure to keep your videos short and to the point.

People don't have time to watch long videos, so make sure to get right to it.

Lastly, be sure to interact with your followers on YouTube.

This will help keep them engaged and interested in what you have to say.

When interacting with potential customers, be sure to be helpful and professional.

This will help to build trust and credibility, and show potential customers that you're knowledgeable and trustworthy.

Believe it or not, TikTok isn't just for young people

There are a few things to keep in mind when using TikTok for your contractor business.

First, make sure that your videos are high-quality and shot in a well-lit environment.

Additionally, keep your videos short and to the point.

People on TikTok have a short attention span, so you want to make sure that you quickly grab their attention and deliver your message effectively.

Another important tip is to use hashtags wisely.

Hashtags are a great way to get your videos seen by people who are searching for relevant content.

Use a mix of popular and niche-specific hashtags so that you can reach a wide range of potential customers.

Staying consistent and standing out from the crowd are among them

The biggest challenge for most business owners on social media is committing the time it takes to be active on social media consistently.

Social media requires a time investment, and it can be difficult to find the time to post regularly when you're running a business.

Another challenge is staying up-to-date with the latest trends.

Social media platforms are constantly changing, and it can be difficult to keep up with the latest changes and updates.

This is especially true if you're not using social media for your personal life as well.

Lastly, it can be challenging to stand out from the crowd on social media.

With so many businesses competing for attention, it can be difficult to make your content stand out.

This is why it's important to be creative and strategic with your digital marketing.

Choose your platforms, create a post schedule and stick to it

When creating a social media strategy for your contracting business, there are a few things to keep in mind.

First, you need to decide which platforms you want to be active on.

There are a lot of different social media platforms out there, so it's important to choose the ones that will work best for your business.

Once you've chosen your platforms, you need to commit to posting regularly.

This means setting aside time each week to create and post new content.

It's also important to be strategic with your content.

Think about what kind of content will be most engaging and interesting for your target audience.

You want to post content that will inspire people to follow your business and consider working with you.

Lastly, don't forget to interact with your followers!

This is an important part of your social media strategy, and will help your efforts to be worthwhile.

Use tools to schedule posts, automate outreach and track engagement

There are a lot of different social media tools out there that can be helpful for contractors.

One of the most popular tools is Hootsuite.

Hootsuite provides users with a platform to help them manage and track their social media efforts.

Additionally, Hootsuite offers a variety of features and tools to help users maximize their social media productivity.

Other popular social media tools for contractors include Sprout Social and CoSchedule.

These platforms also offer users a way to manage and track their social media efforts, as well as a variety of other features and tools.

We use HighLevel for most of our social media management, because it also offers a wide variety of features, including automated posting, reporting, and collaboration tools.

When it comes to social media for contractors, there are a lot of different options and platforms to choose from.

The most important thing is to be strategic with your social media efforts and find the platform that works best for your business.

Hootsuite, Sprout Social, CoSchedule, and HighLevel are all great options for contractors looking to improve their social media presence.

Keep track of what's working, and do more of that

Measuring the success of your social media marketing efforts can be tricky, but it's important to do nonetheless.

There are a few things you need to consider when tracking the success of your social media campaigns:

Engagement Rate

One of the most important factors to consider is engagement rate. This measures how many people are interacting with your content, and is a good indicator of how successful your social media marketing efforts are. You want to aim for an engagement rate of at least 1-2%.

Reach

You also want to track how many people you're reaching with your social media content. This will help you gauge the overall success of your campaigns and determine whether or not you need to make any changes.

Website Traffic

Another important factor to track is website traffic. This will tell you how many people are visiting your website as a result of your social media marketing efforts. If you're seeing an increase in website traffic, then you know your campaigns are successful.

Conversions

Finally, track how many conversions (i.e. sales, leads, etc.) you're getting as a result of your social media marketing efforts. This will help you determine the effectiveness of your campaigns and decide where to allocate your resources.

By tracking these metrics, you'll be able to gauge the overall success of your social media efforts.

Engage your audience, get personal & stay consistent

Social media for contractors is a time consuming and challenging task, and the most ideal solution is taking ownership, and taking consistent action.

The results can truly transform the way your business sells work, and can create some customer evangelists who love doing business with, and promoting, your company.

Outsourcing your social media management as part of your contractor marketing strategy is also a viable option.

It's important know that, in order to have the most impact, consistency and engagement are crucial.

We are always here for you, and we love to answer any specific questions you might have about contractor marketing.

Don't hesitate to reach out to us and start a conversation!