How to Get Clients for Excavation Work

Why is it so important?

As an excavation contractor, you know that generating leads is essential to growing your business.

What you might not realize is just how important lead generation can be.

The truth is, generating leads is the key to success for any business, but it's especially important for excavation contractors.

That's because the construction industry is so competitive.

Leads turn into sales, and sales are the most important part of keeping a business alive and growing.

That's why contractors who focus on lead generation often have an edge over their competition.

An excavation company can get better clients by getting more leads.

With more leads flowing in, your company can be choosier with the clients it wants to work with.

It can also afford to be more selective in the projects it takes on.

Better clients means a more profitable company, because you're able to work with clients who are willing to pay what your services are worth.

It also means a better reputation for your company, as you're only taking on projects that you're confident you can complete successfully.

A quick look at the strategies you should use

There are a number of ways to generate leads for excavation work.

It's important to make sure you're doing a great job at the core tasks that contractors should focus on in their marketing efforts.

The most valuable marketing channels for contractors are organic.

This means that they come naturally from your content marketing efforts, as opposed to from paid advertising.

In addition, online marketing channels like Google AdWords, YouTube, and Facebook can be effective for reaching new leads.

Print advertising in local publications can also be a useful way to reach new clients.

A look at why inbound organic leads are the leads you should focus on

The best leads for excavation contractors fall into these categories:

• Inbound Leads
• Exclusive Leads
• Organic Leads
• Demand Fulfillment Leads

These are the best types of leads for excavation contractors because they're the most likely to turn into sales.

The best way to generate these types of leads is to focus on your content marketing efforts.

Make sure you're creating high-quality content that will attract the right kind of attention from potential clients.



In addition, make sure you're using the right keywords in your materials so that people can find you when they're searching for contractors online.

When prospects reach out to you directly

Inbound leads are generated when someone visits your website or calls your company after seeing your marketing materials.

These are unique from other types of leads, because they've already been exposed to your brand.

This means they are interested in working with your company specifically.

To generate inbound leads, make sure your website is optimized for SEO and that your marketing materials are well-designed and informative.

Not sharing leads means less price shoppers & less tire kickers

Exclusive leads are leads that you have exclusive access to, because you have a personal relationship with the potential client.

As compare to shared leads, they're much more likely to result in a sale.



To generate exclusive leads, focus on networking and building relationships with potential clients.

Leads who find you naturally have a high regard for your company

Organic leads are generated by your content marketing efforts, like your blog posts or social media posts. Inorganic leads are generated by paid advertising.

Organic leads are more valuable because they're more likely to be interested in your services.

To generate organic leads, make sure you're creating high-quality content that will attract the right kind of attention from potential clients.

Leads that know they need the service you're offering

Demand fulfillment leads are generated when someone expresses interest in your services and you follow up with them to see if they're ready to buy.

The opposite of these are desire generation leads, which are generated when you try to sell your services to someone who hasn't expressed any interest.

Demand fulfillment leads are more valuable because they're already looking for the services you offer.

To generate demand fulfillment leads, make sure to get in front of people who are actively searching for your services.

This is easiest to do by ranking in Google search using Contractor SEO techniques.



Make sure that you're following up with these potential clients who have expressed an interest in your services, as they are the easiest to convert to sales.

The best tools & strategies for inbound, organic leads and more

In this section, we'll give you some insight into the best contractor lead generation strategies for excavation contractors.

We'll talk about things like creating a marketing plan, building your brand, networking with other businesses and building your contractor website.

To master this process, start implementing each of these different strategies in your business.

As you gain traction, continue to improve upon each of them with more effort.



In short time, you'll find you have leads flowing in from a number of different marketing channels.

Great results most often come from a well executed marketing plan

To create a marketing plan for your excavation business, start by brainstorming a list of marketing ideas that would be a good fit for your company.

Then, research each of these ideas to see what's working well for other contractors in your industry.

Once you have a good understanding of the different marketing strategies available to you, create a budget and timeline for implementing each one.

Start with the strategies that you think will have the biggest impact on your business and go from there.



If you fail to plan, you should plan to fail.

Your branding is the sum total of how your company presents itself in all situations

Your brand is what sets you apart from other businesses in your industry.

To build a strong brand, start by ensuring that all of your marketing materials are consistent in look, feel and message.

Use the same fonts, colors and logo across all of your materials for a sense of harmony among all of your branding.

Your brand is much more than just a design feature, though.

It's a collection of everything your company does - from how it answers the phone, to how it leaves a job site when it's done.

So, start by thinking about the overall experience you want your customers to have, and work backwards from there.

This is especially important in the B2B heavy industry of excavation

When it comes to finding clients, personal networking is still one of the most effective methods.

After all, people do business with people they know, like, and trust.

If you want to find clients for your excavation business, start by getting out there and meeting people.

This could be anything from partnering with a local real estate company to providing discounts to members of a Chamber of Commerce.

Attend local events, join business groups, and network with other professionals in your industry.

By building these relationships, you'll be able to tap into new markets that you may not have had access to before.

Leverage the power of referrals for more easy-to-close prospects

Another one of the best ways to generate leads for excavation work through networking efforts is by word-of-mouth referrals.

When you do a great job on a project, your clients will be happy to recommend you to their friends and family members who are also in need of excavation services.

To make sure you're getting the most out of your word-of-mouth marketing efforts, it's important to always deliver quality work.



If you want clients to keep referring you, you need to make sure you're meeting their expectations and then some.

For best results, put your website at the core of your marketing strategy

Your contractor website should be the center of all of your marketing efforts, because it's where people will go to learn more about your business.

To make sure your website is effective, start by ensuring that it's well-designed and easy to navigate.

Your site should also be optimized for search engines so that people can easily find it when they're searching for contractors in your area.

Finally, make sure your website has engaging content that will help convert visitors into leads.

This could be anything from a blog post about the benefits of excavation to a case study highlighting a recent project you've completed.

All of your efforts should route prospects back to your website.

It's an effective tool you can use to gather more info about them, educate them, and turn them into leads.

Make sure your website ranks on page 1 of Google for your most valuable keywords

To get the most value out of your website, you need to make sure it's ranking high in search engines.

This is where search engine optimization (SEO) comes in.

SEO is the process of optimizing your website for the keywords people are searching for when they're looking for a contractor like you.

By ranking higher in search results, you'll be able to get more leads from your website.

There are a number of different factors that go into SEO.

Some of the most important ones include using the right keywords, having quality content, and building links to your site.

Get fast results with paid ads, but be prepared to follow up repeatedly

A fast and easy way to get leads for your excavation business is by using paid ads.

Paid ads are essentially online advertisements that you pay for, and they can be a great way to reach new people who are looking for contractors in your area.

There are a number of different platforms you can use for paid advertising, but some of the most popular ones include Google AdWords and Facebook Ads.



Both of these platforms allow you to target your ads to a specific audience, so you can be sure that you're reaching people who are actually in need of your services.

Social media can generate valuable leads who want to work with your company only

Often overlooked, social media for contractors is a great way to get new leads.

Leads that come from your consistent efforts on social media have the benefit of being "hot" leads.

This is because they already have some level of awareness about your company before you even reach out to them.

In most cases though, they'll reach out directly to YOU.

The reason is that they've been following your company closely.

They like your offerings and your company culture, and it polarizes them towards doing business with you.

The best way to get leads from social media is by being active and engaging with your audience.

Post interesting content, answer questions, and run contests or giveaways.

By doing this, you'll be able to build relationships with potential clients and turn them into leads for your business.

Target specific areas down to the neighborhood with USPS Every Door Direct Mail™

In addition to digital marketing efforts, don't forget about good old-fashioned direct mail.

Direct mail can be a great way to reach new people in your area who may need your services.

To make sure your direct mail campaign is effective, start by targeting a specific list of people who are likely to need your services.

You can get lists of potential leads from companies like Hoovers or InfoUSA.



Once you have your list, craft a compelling message that will grab attention and encourage people to call you for more information.

The excavation marketing questions we get most often

Business owners with previous construction experience have the best results

There are a few things you should know before getting started in the excavation industry.

The most successful excavation contractors already have experience working in the construction industry, and have hands-on knowledge of heavy machinery.

First, you'll need to have a good understanding of the equipment involved.

You'll also need to be familiar with the different types of soil and how to best excavate it.



Finally, it's important to have a strong understanding of safety procedures so that you can avoid accidents on the job site.

The more jobs you're able to do, the more money you can make

The likelihood of making money with an excavator goes up as you learn more about the excavation business.

To make the most money with an excavator, start by bidding on jobs that are within your skill set.

As you complete more jobs and develop a good reputation, you'll be able to charge more for your services.

It's also important to stay up-to-date on the latest industry trends so that you can take advantage of new opportunities as they arise.

There's plenty of money to be made, even with small equipment

The amount of money you can make with a mini excavator depends on some variables.

The most important ones are your experience level, the size of your excavator, and the type of work you're doing.

As you gain experience and build a reputation, you'll be able to command higher prices for your services.



It depends most on the level of competition in your area, the number of jobs you bid on, and how well you negotiate your prices.

Read the rest of this article to learn more details, or reach out for unique insight about your area

The most effective methods for marketing an excavation business through organic search rankings for your contractor website.

This is because when people are searching for excavation services, your website will be one of the first results that comes up.

When your website ranks high, your company commands high levels of trust.

This makes it easier to ask for higher prices, and allows you to bid on a high number of projects.

In addition to organic search rankings, other effective marketing methods for excavation businesses are paid advertising and social media.

With paid advertising, you can target your ads to a specific audience that is likely to need your services.

Social media is a great way to engage with potential clients and build relationships with them.

Important signals that your branding & marketing content should send your customers

To show that your company is reputable, start by getting positive reviews and testimonials from past clients.

These can be posted on your website or social media pages.

Another way to show that you're a trustworthy company is to have industry-specific certifications and licenses.



This shows that you know what you're doing and that you're committed to providing quality services.

To get the best leads, start with a plan & put in a long-term effort

By following these tips, you'll be on your way to generating more leads for your excavation business.

For each of these strategies you put into place, you will gain one more source of leads for your excavation business and increase your chances of landing new clients.

Remember to always focus on delivering quality work, as this is what will really help you build long-term relationships with clients.



By always putting your customer's needs first, and showcasing this in your marketing efforts, you'll gain profitable new customers for your business.

For help with your marketing & lead generation, reach out to us directly

If you're looking for help with marketing your excavation business, we can help.

We offer a wide range of services designed to help contractors grow their businesses, including website design, SEO, social media management and paid advertising.



To learn more about how we can help you get more leads for your business, contact us today.