We want to handle your
Contractor Lead Generation
by providing you with
Exclusive, Inbound, Verified Leads
and nurturing them for you
so you can easily convert them to customers.
The Flaw in Most Contractor Lead Generation Platforms?
Most sources of contractor leads are shared with your competition - which means you're directly competing for the same customers.
Wouldn't it be wiser to have your leads come
directly to you?
Better still, don't you want your leads to
know what to expect
when
reaching out for an estimate?
We're called
curated leads
because we handle your inbound prospects in a
deliberate, professional manner - making sure that every first contact is answered quickly, and all questions are tended to.
We know that most contractors are experts at what they do - whether it's painting, excavation, roofing or anything else.
Contractors like
you are skilled technicians and great managers.
But you're
busy enough
fulfilling the work that you
might not want to handle drumming up new business on top of all of your responsibilities.
So, we
partner with experts like you
- and we provide the services we are expert in -
generating contractor leads, in your area, for your most profitable services
and then
nurturing them until they become your customers.
If you know what services you want to provide, and where you want to provide them - you're off to a great start for working with us.
If you
have the capacity to take on more jobs, or you want to
focus on more high profit margin projects and clients - that's the second factor in a
successful relationship with curated leads.
Finally, and importantly - if you do a great job for your customers, and are committed to providing top tier customer service, we would be excited to hear from you.
We're
particular
in that
we only want to work with
contractors who want to
grow their business, and have a focus on
serving their community in a positive way.
We're particular in that we only want to work with contractors who want to grow their business, and have a focus on serving their community in a positive way.
If your only desire is to make money, and not to represent your business in the best possible way by standing firm on a set of real positive principles, we are not a good fit for you.
Don't worry, there are
plenty of contractor marketing companies
that would be happy to take your money.
It's important to us that we use the
skills we have developed over the last 20+ years to support the growth of conscious, caring contractor companies that have their communities best interests in mind.
Please
keep this in mind when reaching out
about our services, because
we will certainly be asking you about it in the on-boarding process.
Our process starts with a deep and honest assessment of your competition within your local niche.
We also spend considerable time with you
getting to know what makes your company unique, so we can help to position you in a way that truly
shows your individual value.
Then, we get to work in
building upon your brand image, to
cultivate more social proof
and manage your reputation in the digital world.
This effort is multifaceted, using things like
Google Business Profiles, organic search rankings, social media tactics and more.
We put all of our skills and talents to use together to show that
your company is among the front runners in your local market.
If you want a powerful solution for lead generation
in your local area, focus on these
Key Points of Contractor Lead Generation
Exclusive Leads
You'll want to research which keywords to target. There are plenty of free and paid tools which are great for this.
Taking a look at local, regional and national competition within your niche is a powerful place to start.
Inbound Leads
When you've figured out what keywords you need to focus on, you'll want to build your website structure around those keywords.
The pages you create will be dictated by the most searched and most important keywords.
Organic Leads
What you write about on your website, as well as how you write it, are both very important.
Remember to talk in a way that speaks to the customer wants - rather than just singing the praises of your own organization.
Desire Fulfillment Leads
Next up will be making the site look great - complementing the text content you've written with pictures of your team in action, your projects, and anything else that would complement the content you've written.
Lead Nurturing
Use simple web submission forms to gather prospect lead data like phone numbers and project details, and even integrate these form actions with your customer relationship management programs.
It's also wise to automate response to receiving these forms and prepare to reach out to these customers personally. This will set you apart from the average contractor who doesn't get back to their prospects immediately.
Reputation Management
The content you've created can be strategically used as a sales tool, creating pages that lead your prospects further down your sales funnel.
Disarm their biggest fears and educate them on the most common issues with your products to make the sales process painless.
Conversion Tracking
People are coming to your site regularly if you've implemented all of these techniques.
Time to make the site a more personal experience with videos that answers customers most common questions, and warm up cold prospects by disarming their objections with your subject matter expertise and personal touch.
Re-targeting Ad Funnels
When you've got your text and visual content in place, you'll want to make sure everything is optimized with proper titles, alternate text and more.
For a crash course about on page search engine optimization for your contracting business, check out our SEO page.
A Polished Sales Process
If you've followed the previous steps, you've created a beautiful site that the search engines will love.
Now its time to start your link building campaign to get people linking their sites to yours. This shows Google that your site is valuable and relevant, and helps bring you more traffic.
Getting A Better Idea of Success in Contractor Marketing
If you want to truly harness the power, value and impact of what the best contractor website design can give you, implementing these concepts and features is the best route of action.
It will help you
transform your website
from
a business card pinned on a board that no one sees,
to a dynamic sales and marketing tool
that will
empower your contractor company's growth in 2021
and beyond.
Time for a Website Redesign?
Maybe your contractor website was up to snuff when you had it built - but it might be time to implement something new.
If you're already getting phone calls and ranking on the front page of Google, you can still implement cutting edge tactics to help convert more customers and grow your company's reputation online.
We're happy to help your company grow into a permanent fixture in your local sphere of influence, whether through consulting your team or using our own team to your benefit.
Want Help With Your Contractor Website?
We're hoping for your abundant success, both in the
digital marketing realm and in your
contracting business.
If you want
help with your contractor website design, or want us to
make you a personalized market research video - reach out to us
today.
Learn More About Contractor Marketing
