Contractor Website Design

Keyword Research

You'll want to research which keywords to target. There are plenty of free and paid tools which are great for this.

Taking a look at local, regional and national competition within your niche is a powerful place to start.

Website Structure

When you've figured out what keywords you need to focus on, you'll want to build your website structure around those keywords.

The pages you create will be dictated by the most searched and most important keywords.

Text Content Creation

What you write about on your website, as well as how you write it, are both very important.

Remember to talk in a way that speaks to the customer wants - rather than just singing the praises of your own organization.

Logos, Visual Content & Design Elements

Next up will be making the site look great - complementing the text content you've written with pictures of your team in action, your projects, and anything else that would complement the content you've written.

Inbound Lead Handling

Use simple web submission forms to gather prospect lead data like phone numbers and project details, and even integrate these form actions with your customer relationship management programs.

It's also wise to automate response to receiving these forms and prepare to reach out to these customers personally. This will set you apart from the average contractor who doesn't get back to their prospects immediately.

Sales Funnel Implementation

The content you've created can be strategically used as a sales tool, creating pages that lead your prospects further down your sales funnel.

Disarm their biggest fears and educate them on the most common issues with your products to make the sales process painless.

Search Engine Optimization

When you've got your text and visual content in place, you'll want to make sure everything is optimized with proper titles, alternate text and more.

For a crash course about on page search engine optimization for your contracting business, check out our SEO page.

PR & Backlinking

If you've followed the previous steps, you've created a beautiful site that the search engines will love.

Now its time to start your link building campaign to get people linking their sites to yours. This shows Google that your site is valuable and relevant, and helps bring you more traffic.

Trust Building Videos

People are coming to your site regularly if you've implemented all of these techniques.

Time to make the site a more personal experience with videos that answers customers most common questions, and warm up cold prospects by disarming their objections with your subject matter expertise and personal touch.

Live Chat Functionality

Implement a live chat feature on your website to give your prospects a way to reach you directly and instantly without having v to leave your website.

Just be sure to load it in the right order so it doesn't interfere with your page load speed.

Tracking & Reporting

You'll want a way to keep track of where your viewers are coming from, how they're finding you, and what they do on your site when they get there.

Using tools to get an accurate picture of growth, activity and engagement is wise. You can adapt your approach based on the feedback of your customers and the insight these seo tools give you.

Customer Personalization Tools

A powerful way to pre-qualify customers, and even to pre-sell them, is to give them a tool they can use to custom-build their own solution from your company.

Building a kind of dynamic and flexible quoting and estimating tool puts the power and excitement in the customers hands, showing them different options and add-ons you offer.

It's also letting them get a rough idea of how much a project will cost rather than wasting your time with an on-site estimate that is ultimately out of their price range.